Strategy
Value-Add Strategy
Because multifamily properties are valued based on net operating income, it’s important to think of it as a business rather than a building. The more income it generates, the more it is worth. For that reason, we seek underperforming properties with massive upside. By optimizing operations, increasing income, and reducing expenses, we enhance property value, stabilize assets, and build equity—delivering strong returns for our investors.
Our Investment Criteria
Location
We target emerging markets with strong economic growth indicators for both the near and long term.
Asset Size
We focus on complexes that are 50+ units and can be acquired in the $4MM – $50MM range.
Asset Type
We invest in Class C- to B+ properties located in C- to A rated areas, built in 1970 or later.
Hold Period
Our typical hold period ranges from 3-7 years, depending on the business plan for each asset.
Our Methodology
We acquire properties through a syndication model, where multiple investors pool capital to purchase large apartment communities. In this structure, Good Life Capital actively manages the investment, while passive investors like you provide capital. This allows you to gain ownership, receive cash distributions, and build equity—without the hassle of any management.
